New Media World

In this report I will focus on New Media Marketing. Now what is that? If you encompass all things that have exploded on the Internet in the last few years, YouTube, Social Networking sites like Facebook and MySpace this certainly covers part of it. But there are many other channels within that can be classed as New Media Marketing and we’ll look at those too. This report is just an overview of New Media Marketing and does not offer in depth training, although we have other reports that take a step by step approach at Newnewmediaworld.com Doing business online, whether you are a marketer, a small business, a creative artist, in fact anyone that wants to get the word out about their service, product or content can use these strategies to build of ‘cloud’ of followers and fans, that can quickly become your customers and prospects. There are so many strategies it can become extremely confusing when coming online as to what strategy to follow. It’s easy to get overwhelmed by the information, strategies and advice to succeeding online which floods in from every direction. The key is to find a strategy that fits in with your business and stick to it. DO NOT DEAVIATE! This is a big mistake that many people make – they start on one thing and then get distracted by the latest easiest way to make millions online and just start hopping from opportunity to opportunity – which, unfortunately mostly ends up a waste of time and money. Stay focused and stick to the plan.Web 2.0 The term web 2.0 was coined by O’Reilly Media for the ever changing Internet and effectively suggests an upgrade from the original world wide web as we once knew. Who knows, you may be lucky to be young enough not to have known the original static web 1.0 of just text, links and pictures. Web 2.0 changes the entire focus of internet surfing where you are actually contributing to the content of the web through wikis, social media, video and audio and sharing as well as teaching others with your knowledge. Social Networking Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the Internet is filled with millions, if not more, of individuals who are looking to meet other Internet users and develop friendships. This gives you a great opportunity because you can get tap into groups and offer valuable advice and content that will get people interested in you and your business. All the elements of new media are definitely not suited to the hard sell. You have to get your personality across and let people get to know you, then you will attracts followers, friends that will turn into customers. Don’t be overwhelmed by the sheer number out there. Concentrate on one or two and see how you go. We did a test with a niche market and used MySpace only. The results were very good with hundreds of sign ups for our product.Social Network Sites There are absolutely loads in all sorts of niches. You can find dog and cat owner social sites, wine drinkers, car lovers, the list never ends. Of course this may be an idea if you are passionate about a subject that may be the online business for you. Here are just a few social media networks.. Facebook – Most popular Social Networking site MySpace – One of the original popular sites Bebo – Social Networking OpenBC – Community for entrepreneurs & professionals The BlackStripe – upload and share photos Vcarious – Travel Community Friendster – Friends network Ikarma – promote and document your reputation LiveJournal – Create your own community Ning.com – Create your own social network Mozes – mobile information StumbleUpon – Stumble Upon random sites and community Facebook allows you to add friends and share information around your online social media life. When you add friends, contribute or join groups the information is added to your feed for visitors to your profile to see. So if you start a discussion in a group, for example, this shows up as Your Name has commented in XYZ Group. Your FaceBook strategy can be to start to add friends ten at a time and invite them into your group for discussions around the theme of your market. Keep to these numbers to avoid being closed down. If you go over board you’ll attract attention and risk your account been closed down. Create the group using the key words that you are targeting and as friends are added you can invite those friends to the group. In the group start discussions and link to your website.Facebook Apps Stumble Upon Friendfeed Twitter When you have these applications installed you automatically update your facebook story feed so any new Tweet (update in Twitter) or for example when you stumbleupon a website or other update is automatically shown on your FB story feed drawing people into your cloud. MySpace now works in a similar way so the same strategy can be applied. Social Bookmarking Social Bookmarking is a way for online users to share their bookmarks publicly with each other and is a great way to promote your site and gain valuable backlinks. Social Bookmarking sites are highly ranked by the search engines and they hang around these sites because they know new bakery fresh content is regularly added. They also know that sites that are socially bookmarked (as opposed to privately) is most likely to contain valuable content and be highly thought of, so they will rank this content accordingly. If a large number of people bookmark your website or blog the SE’s will take notice. Bookmarking your sites can be done using onlywire.com and socialmarker.com. These services make the process more automated so that sites can be bookmarked on several social bookmark sites in double quick time. The other part of the process is using multiple accounts. This can be a major job but you should look to get this kind of work outsourced so you can concentrate on other aspects of your business.A Small Taster of BookMarking Sites http://delicious.com/ http://www.connotea.org/ http://www.contentpop.com/ http://fark.com/ http://www.feedmarker.com/ http://www.gibeo.net/ http://www.google.com/bookmarks/ http://www.gravee.com http://www.hypediss.com/ http://www.iliketotallyloveit.com/ http://www.kaboodle.com/ http://linkfilter.net/ http://www.linkagogo.com/ http://myweb.yahoo.com/ http://www.netvouz.com/ http://www.prefound.com http://www.rojo.com/ http://scuttle.org/ http://www.sitetagger.com/ http://www.slashdot.org/ http://www.smarking.com/ http://www.spicypage.com/ http://www.thisnext.com http://yoorl.com http://www.30daytags.com Social News Sites A similar voting process takes place with users voting on their favorite news stories from blogs. When you submit a story to these sites it doesn’t have to be your own story, many members of these communties search for news stories and submit them to be voted on. Again this is another way to raise exposure to your site. When you use socialmark.com you’ll notice a mixture of news and bookmark sites